The Ford Motor Company Analysis


History. The Ford Motor Company appeared in 1863 in Michigan and was founded by Henry Ford. His purpose was to produce safe cars that would be available for the buyers from the middle-class. His idea was to make transportation from one location to another comfortable and fast (Link, 2018). He was interested in technologies, and at the age of 12, he opened his first garage, where he experimented with diverse mechanism components (Link, 2018). Henry Ford died in 1947, but his company is still one of the leaders in the sphere of car technologies all over the world.

Mission. The main idea of Henry Ford was to make transportation fast and, at the same, safe.


Customers. The main customers for the Ford Company are the representatives of the middle-class who prefer to use cars for many years.

Competition. The competition level in this sphere is noticeably high: among the most significant rivals are Nissan, Renault, and Lifan.

Substitutes. The substitutes are presented by other ways of transportation like bicycles, public transport, or taxies.

Suppliers. The Ford Motor Company produces the majority of the details in their own factories. The suppliers are the iron and metal producers from Russia, China, and the USA.

Human Resources

The Ford Company has its HR Departments in diverse countries, which helps establish a comfortable atmosphere among staff members. However, sometimes the leaders of the organization ask for professional aid from HR-consultants from consulting firms.

Equal Employment Opportunity (EEO) Policy

The Ford Motor Company is an equal employment opportunity organization. Nevertheless, the majority of the specialists in the top-management are male. It is possible to assume that it is related to the specificity of the educational system as most men prefer to choose a technical path for their career while women are mostly interested in human sciences.

Company Structure/Work Schedules

Company Structure. The company has a strict hierarchical structure composed of many levels of responsibility. It has a considerable diversification on one level: some of the employees are working in the factory, others – in the office in specific department.

Work Schedules. The schedule varies significantly depending on the sphere of working. The factory timetable is organized as shift work while in the office, flextime or telework are more common.

Recruitment and Selection Processes

Recruitment Process. The first steps of this process are automated and require completing a test while the final stages are supposed to include an interview with the department’s leaders.

Selection Process. This process is based on the evaluation of the skills and competencies of the potential employee.

Training and Development

There are educational meetings for the new workers organized by the HR-department, where the questions about the values and the company’s mission are raised.

Appraisal System

The appraisal system functions according to the evaluation of a team’s results or an individual employee and the number of working hours.

Pay System

The majority of the employees are offered fixed payments; financial bonuses are also provided monthly after the performance evaluation.

Safety and Health

The employees are offered insurance according to governmental laws and requirements. Moreover, several wellness programs are available for workers and their families once a year.

Employee Discipline

The discipline in the factories is strict, as non-compliance with rules may lead to severe consequences. The regulation in the offices is based on principles of respect, support, and professionalism.

Union Involvement

The mission of the company is to respect its employees and provide job opportunities to millions of people. Many workers participate in trade unions and suggest innovative ideas about improving working conditions.

International HR

There are many factories in the Ford Motor Company worldwide. The purpose of international HR is to control the perception and understanding of a firm’s mission and values in diverse countries.


The Ford Motor Company is a car producing organization with factories and offices in several counties. Despite the significant level of competition, it is much in demand among the middle-class representatives.


Link, S. (2018). The charismatic corporation: Finance, administration, and shop floor management under Henry Ford. Business History Review, 92(1), 85-115. Web.

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